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Rite Aid Foundation’s KidCents Program Makes Giving Personal

Rite Aid Foundation Awards More than $2 Million in Grants to Inaugural Class of 2014

CAMP HILL, Pa., Sep 15, 2014 (BUSINESS WIRE) — The Rite Aid Foundation is taking charitable giving to the next level by letting customers choose the charity they want to support through KidCents, Rite Aid’s in-store, round up program that supports nonprofit organizations dedicated to improving the health and well-being of children. Beginning today, members of the company’s wellness+ program will now have the ability to designate their change to one of the 204 approved KidCents charities on www.kidcents.com.

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